Service Marketing Mix

Marketing mix is one of the most widely accepted and used concepts in the marketing discipline. Assignment Help It is the combination of stages, elements, and variables that needs effective planning and execution of the marketing strategies and activities (Jefkin, 2009).

The marketing mix for services includes seven P’s such as services or product, price, place, promotion, people, process, and physical evidence. It is also useful to describe different kinds of choices an organization have to market its product or services in the market.