Strategic Issues for Failed Plan

A company has made a strategic plan that has failed due to some strategic issues. The lake of effective sale forecasting is the major strategic issues behind achieving the expected sales and profit and failure of the strategic plan. In this plan, it is possible that formal forecasting techniques are not used by the analysts, so they did not made sensible and rational forecast that made a big difference in actual and forecasted sales and profit (Jain & Malehorn, 2005). Therefore, this plan has been failed and did not achieve the expected sales and profit for the company.

On the other hand, co-ordination is another strategic issue that may a reason for its failure because an effective co-ordination is important to make a successful strategic plan. The senior executives of the strategic plan blamed to other department that shows that there no effective co-ordination among the departments (Bevir & Rhodes, 2003). An effective coordination requires some essential skills in the management that are communication, problem solving skills, evaluation, and collaboration etc. therefore, an effective coordination is essential to make a successful plan. There are several key issues also included in a strategic plan to make it successful such as sufficient resources, skilled management, proper communication, effective leadership and motivation to enhance the employees’ skills.

This plan has failed to achieve expected sales and profit of the company due to some strategic issues, so that it should be scrapped because there are several issues associated with this plan. Firstly, this plan should be scrapped because it includes several issues related to improper execution such as control system of plan (Menawat & Garfein, 2006). This plan could not be executed effectively because it is done wrongly by careless management, so that these issues may create problems to fix the plans in different areas. Secondly, this plan will take a long-time to complete, if it is not scrapped. There are three frames of plans on the basis of time in which long-term plans and middle terms plans take a long time to be completed that may affect organizational objectives and effectiveness. On the other hand, short-term plans require little time to achieve the strategic objectives of the company (Grandstaf, 2009). Third, leadership is a strategic concept that is lacking in this plan, so that it has been failed to achieve the objectives. Thus, this plan should be scrapped.

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References
Bevir, M. & Rhodes, R.A.W. (2003). Interpreting British governance. Great Britain: Routledge.
Jain, C.L. & Malehorn, J. (2005). Practical guide to business forecasting (2nd ed.). Institute of Business Forec.
Menawat, A. & Garfein, A. (2006). Profit mapping: a tool for aligning operations with future profit and performance. USA: McGraw-Hill Professional.
Grandstaf, M. (2009). Strategic Leadership: The General's Art. USA: Management Concepts.