Data Collection Methods in Research

Data collection plays an important role in the research study. In order to achieve research objectives, researcher designs a data collection procedure that is clear, unbiased, reliable and valid. This helps researcher to answer all the research questions with the help of evidences.Assignment Help The researcher used data collection methods to gather information and data in a systematic way. The main aim of data collection method is to collect high quality data and information through survey, interviews, academic journals and articles (Houser 2007).

There are two types of data collection method such as primary and secondary data collection methods that helps researcher to collect the data and information in a systematic way. Primary data collection method helps researcher to understand the view of people related to the research issue. In primary data collection, research includes survey, interviews, observations, experiments etc. While, in the secondary data collection method, researcher includes various journal articles analysis, books, historical data and records, literature review analysis etc. (Mcnabb 2007).

In this research, researcher used both qualitative and quantitative research design methods that helps researcher to collect both primary and secondary data for the research. Qualitative research design helps researcher to collect primary data. At the same time, quantitative research design helps researcher to collect secondary data from books, articles, literature review etc. (Houser 2007).

Strength and weakness of Eu Yan Sang

Strength and weakness of Eu Yan Sang are also included in the internal part of the organization that is also analyzed to assess stability of the firm in the international market. It will help the firm in identifying and developing its strengths to attain organizational objectives and goals (The Mark of Excellence: Eu Yan Sang International Ltd Annual report, 2010).

Strengths of the firm are as follow:

• Heritage brands and good image of the firm in the competitive market
• Good financial position
• Large and effective internal structure of the company
• Diversification strategy in terms of increasing wide range of products
• Capturing good and strong market to sell its products
• Strategic retail stores are also effective


These points are analyzed those are included in the strengths of the firm and support positive growth and success of Eu Yan Sang in the Asian market.

Weakness of the firm those are assessed to minimize the chances of failure of the firm can be discussed as follow:

• Dependability on niche market segment is one of the major weaknesses of the firm
• Absenteeism of cost leadership strategy in the organizational strategies
• Changes in customer’s preferences and tastes


These points are included in the weaknesses of the firm that will help the firm in minimizing its weaknesses to establish and run the business successfully in the Asian market. Assignment Help Along with this, these will also help the firm in increasing strengths and reducing weakness of the firm to achieve competitive advantage and goals of the firm (Report of Traditional Chinese Medicine Industry under, 2009).

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